Beyond the Edge goes to the editor today. It’ll be back by the end of next week. Then it’s ‘go’ time again… a frenzy to get it edited, formatted, and published. Part of me always worries that the manuscript is a complete mess. Part of me is fairly certain it isn’t. My editor will let me know which by end of next week.
In case you missed seeing the rocking new cover…
I’ve stressed the past few weeks that my run in publishing was over. Sales were less than stellar after the first week of August. While I was stewing, I ran across a post on JL Campbell’s blog about key word terms and writing blurbs.
It’s really important that we never stop learning or trying. I asked Joy for some resources and set about researching then rewriting my blurbs. I’ll share the resources here:
- JL Campbell’s post
- Google Adwords Tool
- Huffington Post Article
- The Book Designer’s Post on Amazon Algorithms
- Examiner.com – key words and tags
Step 1 – Use Google Ads tool to research search terms on Google. How’d I decide what terms to use? For The Backworlds, it was easy – science fiction, space opera, etc… For Hetty, I used things like nerdy girl. Research search terms that relate to your audience and your book.
Step 2 – research sales categories on Amazon using the Kindle store only. Note where the word searches, categories, and key words match up. Look up top sellers in your genre and check their categories and key words. Take more notes.
Step 3 – rewrite blurbs using as many of those words as possible. The other handy thing about all that research is it kept my audience front and center as I wrote. I wrote it for them.
Step 4 – change blurbs on Amazon, Createspace, B&N, Smashwords, Kobo, my website, and the UR website. I also updated my keywords and tweaked my categories while I was there.
Results: Sales started up again on Amazon. B&N went back to selling steady, and I started getting more sales on Smashwords. Best of all, Hetty finally started selling consistently. My problem child has sold a book or more every day since. I’m keeping my fingers crossed that I finally fixed what was broke with that book.
So, thanks Joy! Thanks for turning my angst around. Which is why networking is so important… we learn from each other and teach each other. That’s a very important ingredient in kicking the doubts to the curb and empowering ourselves.
Happy 2 year anniversary IWSG! Hosted the first Wednesday of every month by the one and only Alex J. Cavanaugh. Writers gather from several universes to share. It’s a beautiful thing. JOIN US
Some photos from last week’s star guiding… It was one of the best nights of the year. Almost all my favorite objects were up, no clouds, no moon. Peaceful and beautiful. Plentiful meteors and several iridium flares. All my favorite friends sparkled in stunning glory. The Pleides rose over the summit, a sign that fall approaches.
Tom, who used to work on the Chandra project, gave us volunteers a brief binocular tour after all the guests went home. Binoculars are the best way to view Andromeda and the Pleides. Wow.
Setting up the telescopes
The new clamshell that will house a new research telescope
Ready to work – Big Dipper over the dome