I’m happy to welcome back Christine Rains, once again taking over Wistful Nebulae. I asked her to talk about marketing. It goes with one of those pesky goals I made for 2013 — to have more of an open dialogue about marketing. What are it’s secrets? Take it, Christine…
I was told at a seminar once that being an author is fifty percent writing and fifty percent marketing. I scoffed at it, but now I’m cursing that they were right.
But I’m a writer, you say. I’m horrible at promoting myself. I sympathize with you. Marketing my books and myself is intimidating. Sometimes I still feel like I’m fumbling around in the dark. If I ever do find a light switch, I hope there’s a bulb in the socket and it shines on me when I turn it on. Then I hope I’m wearing pants!
Until I find that magical switch, there are easy ways to market my books. Here are a few things that I’ve learned as I’ve struggled to promote myself as an indie author.
Set specific and realistic goals. You’re not going to become a best seller overnight. If you’re lucky, you’ll sell a few copies the first week of your release. Sale numbers for indie writers make a slow climb, but you can help them increase steadily.
Market to the right audience for your genre. How do you know if you’re marketing to the right one? Through trial and error. Sometimes the group you think is best for your book isn’t the right one. You’ve just got to keep on trying.
Use social media. I’m not suggesting you get on every social media site. You’ll just overload yourself if you do. Again, this goes back to knowing your audience. A blog and Twitter might work best for you, or Facebook and Pinterest.
Build a library. The more titles you have out, the more you’ll sell. This works particularly well with series.
Remember, you’re not the only indie author out there. Network and build relationships. Find buddies with similar goals and promote as a group.
I wish I could offer you some simple advice and you’d sell millions. Let me know if you ever do come across those magic words! Until then, keep writing and never give up.
On the rooftop of neighboring building, dragonslayer Xanthus Ehrensvard fires at his target, Governor Whittaker. How he missed the shot, he doesn’t know, but fleeing the scene, he picks up an unwanted passenger. Gorgeous reporter Lois King saw Xan’s face, and she believes it’s the story to make her career. Except he can’t let her walk away knowing what he looks like. Xan has to show her the Governor is a bigger threat to the world than he is.
Xan knows dragons never went extinct. They evolved with human society, taking on mortal forms, and slithered their way into positions of great influence and power, just like the Governor.But it’s no easy chore proving to someone that dragons still exist, and even more so, they’re disguised as famous people. Xan must convince Lois or find another way to silence her. An option, as he gets to know her, he likes less and less.
After all, dragonslayers are no longer celebrated heroes but outlaws. Just as the dragons wish it. But this outlaw must make a plan to slay the dragon or risk its retribution.
Christine Rains is a writer, blogger, and geek mom. She has four degrees which help nothing with motherhood, but make her a great Jeopardy player. When she’s not writing or reading, she having adventures with her son or watching cheesy movies on Syfy Channel. She’s a member of S.C.I.F.I. The 13th Floor series is her first self-published series. She has four novellas and eighteen short stories published.
Writers 4 Writers
Remember W4WS is this Monday, the 18th. You’ll want to check Gwen Gardner’s blog and Melissa Bradley’s for what to tweet and share on FB. Or just check the W4WS FB page or the #w4ws hashtag. Help out this two wonderful, friendly writers.
Celebrate the Small Things
Every Friday, Vicklit of Scribblings of an Aspiring Author hosts the celebrate the small things blog hop.
*Set a release date for Boomtown Craze and am having a party. Prizes included. I could use some help getting the word out. Sign up is HERE.
*Finished editing and formatting Boomtown Craze this week. Yesterday actually.
*Cover is in process for the new book.
*Valentines was kind of a bust because I’ve been illing since Tuesday, but I was happy that Husband Unit went out to get me more NyQuil, cough drops, and Zicam.
*Met my writer gal pals for lunch on Tuesday. Hopefully none of them caught my germs. We had a lively discussion about how our writing is going, publishing, TV, movies, and books.
*Sale for Stopover at the Backworlds’ Edge ends Monday, 2/18.
Questions / comments for Christine?
Have a great weekend!